About
I'm a design director based in Yerevan, with fourteen years of leading product design, building teams and scaling digital products. In 2015 I founded Craftwork, a design resource marketplace, and grew it to 350,000 users.
Along the way I shipped Storytale, Blank, Curated, Presenta, The Base and Product Rally, each a product inside the Craftwork ecosystem. The work sits where systematic design, cross-functional leadership and business outcomes meet: conversion, retention, engagement.
Currently open to Head of Design and Design Director roles. Remote, from Yerevan (GMT+4).
Experience
- Craftwork · Founder, Design Director 2015–Now Scaled the platform to 350,000 users and 100+ commercial products. Built and led a distributed team of 15+ across design, development, illustration and content.
- Designmodo · Partner, Product Designer 2019–2022 Led product design and the design system for a scalable website-building platform, cutting time between releases.
- Shakuro · Art Director, Product Designer, Partner 2014–2015 Set design direction and quality standards across client and internal work, including Cubebrush and FL Studio Mobile.
- CreativeDash / UI8 · UI/UX Designer 2014 Designed and shipped 10+ UI products for web and mobile, several of which joined the UI8 catalog.
- Artua · UI/UX Designer 2013–2014 Interfaces for FL Studio Mobile, iOS games and consumer apps, built as full visual systems.
- Instilinks · UI/UX Designer 2012–2013 Product concept, visual direction and the first prototypes, from scratch.
Education
Specialist in Computer Science, EUFIMB, 2003–2008
Contact
Have a role in mind? Write me and I'll reply within a day. Happy to talk about teams, design systems and products that have to make money.
Skills
Team leadership
Hiring, mentoring, processes, growing specialists
Design and prototyping
Figma, Framer, Photoshop, Illustrator, Recraft, Midjourney
Development and automation
Cursor, Claude Code, Codex, ChatGPT, Telegram bots
Marketing and analytics
Google Analytics, PostHog, Ahrefs, Mailchimp, Paddle, Polar, Lemon Squeezy
Product and management
Linear, Notion, Attio, Miro