About

Craftwork started in 2015 as a small WordPress shop selling a handful of design resources. What began as a side project gradually turned into a full-scale marketplace. We outgrew WordPress, rebuilt everything on a custom engine, added an author commission system, launched Pro Access subscriptions, and shipped tools that plug directly into the designer’s workflow — a Figma plugin and an MCP server for AI-powered asset discovery.

Today, Craftwork serves 350,000+ users and offers one of the largest curated libraries of production-ready design assets on the market.

What We Built

• 2,700+ premium assets — illustrations, UI kits, Framer and Webflow templates, mockups, fonts, icons, Notion templates, and more.
• Pro Access — a single subscription that unlocks the entire library with a commercial license included. Over 4,000 subscriptions sold.
• Figma Plugin — browse the full asset library and insert resources directly into Figma without leaving the editor.
• MCP Server — connect Craftwork to AI tools like Claude, search assets by style or context, and attach design packs programmatically.
• Author marketplace — a commission-based system that lets designers publish and sell their own assets through the platform.
• Blank Design System — a modular design system for Figma, Webflow, and Framer that became one of the best-selling products in the catalog.
• Inspiration library — a curated collection of websites and UI sections, updated daily.

Platform Evolution

1. 2015 — WordPress era. Launched as a simple WooCommerce shop with a small catalog of UI kits and illustrations. Proved the market, built an audience on Dribbble and Instagram.
2. 2018 — Custom engine. Rebuilt the entire platform from scratch. Introduced author onboarding, automated payouts, and a content pipeline supporting daily releases.
3. 2021 — Pro Access & scale. Launched the subscription model, tripwire funnels, and lead magnets. Scaled the newsletter to 250,000+ subscribers.
4. 2024 — AI integrations. Shipped the MCP server and Figma plugin, connecting the asset library to modern AI-powered design workflows.

Technologies Used

• Custom marketplace engine (full-stack, from scratch)
• Figma Plugin API
• MCP (Model Context Protocol) server
• BunnyCDN for global asset delivery
• Paddle for payments and subscriptions
• WordPress + WooCommerce (initial version, 2015-2018)

Results and Impact

• 350,000+ users across the platform
• 2,700+ assets in the curated library, with ~25 new releases every month
• 100+ commercial products shipped since launch
• 4,000+ Pro Access subscriptions sold
• 250,000+ newsletter subscribers
• Built and led a distributed team of 15+ people across design, development, illustration, and content
• Blank Design System became a category-leading product for Figma and Webflow

Project Team

• Deny Shepovalov: Founder, Design Director — product strategy, UX, visual design, team leadership, branding
• Core team of 8: Designers, illustrators, developers, and content creators working as a distributed team

Contact

For more information, visit craftwork.design or reach out at denis@craftwork.design.

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From a WordPress side project to a marketplace serving hundreds of thousands of designers — Craftwork is the product I’ve been building for over 10 years.