About

Storytale launched in 2020 as an internal Craftwork project — a focused platform dedicated entirely to illustrations and graphic assets. While Craftwork covered the full spectrum of design resources (UI kits, templates, fonts, icons), Storytale was built to serve one purpose exceptionally well: provide designers and startups with production-ready illustrations they could drop into any project in minutes.

The product earned #1 Product of the Week on Product Hunt and maintains a 4.9/5 rating from 75+ community reviews. Today, Storytale is one of the largest curated illustration libraries on the market.

What We Built

• 6,000+ premium assets — 3D illustrations, vector illustrations, and mockups across dozens of categories.
• 3D illustration packs — volumetric, textured graphics with bright, non-trivial shapes. Ready to use in web and mobile projects out of the box.
• Vector illustrations — covering business, finance, design, science, technology, medicine, education, and lifestyle topics.
• Mockup library — realistic, photo-based, and minimalistic mockup styles for product presentations.
• Subscription access — a single plan that unlocks the entire library with a commercial license. Download once, use forever.
• Custom illustration service — bespoke illustration work for teams that need something unique beyond the library.
• Weekly updates — new illustration packs added to the library every week to keep the catalog fresh and relevant.

Platform Evolution

1. 2020 — Launch. Built and shipped Storytale as a standalone product within the Craftwork ecosystem. Focused on a curated library of vector and 3D illustrations. Earned #1 Product of the Week on Product Hunt.
2. 2021 — Growth. Expanded the catalog to thousands of assets. Introduced subscription pricing with lifetime download rights. Built a content pipeline for weekly releases.
3. 2023 — Scale. Crossed 6,000+ assets in the library. Grew the contributor network and diversified illustration styles across 3D, vector, and mockup categories.
4. 2025 — Maturity. Refined the platform, optimized the catalog for discoverability, and continued delivering new packs weekly.

Technologies Used

• Custom platform engine (built as part of the Craftwork infrastructure)
• BunnyCDN for global asset delivery
• Subscription and payment processing
• Content pipeline for weekly illustration releases

Results and Impact

• 6,000+ assets in the curated illustration library
• #1 Product of the Week on Product Hunt
• 4.9/5 rating from 75+ community reviews
• Weekly content updates with new illustration packs
• Became a go-to resource for startups and design teams needing production-ready illustrations

Project Team

• Deny Shepovalov: Co-founder, Design Director — product strategy, UX, visual design, curation
• Craftwork team: Illustrators, designers, and developers working as part of the broader Craftwork operation

Contact

For more information, visit storytale.io or reach out at denis@craftwork.design.

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Built inside the Craftwork ecosystem as a standalone illustration platform — Storytale is proof that a focused, well-curated product can carve out its own space in a crowded market.